🚀 Executive Advisory Playbook #1: Scaling Healthcare SaaS

Bringing a breakthrough health tech solution to market is only half the battle.

The real challenge? Turning early adoption into repeatable, scalable growth.

In my experience, healthcare SaaS companies often hit three major roadblocks on their way to market leadership:

1️⃣ Early adopters don’t equal long-term traction. Crossing the chasm requires a shift in positioning and execution.

2️⃣ Pricing & positioning are often misaligned. Too many SaaS companies either undervalue their offering or fail to connect pricing with perceived value.

3️⃣ Sales execution needs to scale with demand. What works for early customers won’t sustain growth—your GTM strategy must evolve.

💡 Playbook Takeaway: Scaling isn’t just about strategy—it’s about execution.

Companies that succeed focus on adoption, retention, and scalable growth models.